What I have been struggling with at the moment is in my post-production. My outside locations lack an atmosphere that I want in my production. Too bright and out I place I really need to think about changing the colours without turning it black and white or even grey. Looking for inspiration, I found Tom Odell's I Know video.
Visually this video is stunning. The use of lens flares and cool colour treatment make this video subtly powerful. I really like the idea of muting all the colours, letting the scenery make the impact.
I also like the jumpy editing style. Cutting from moving to still or slow motion shots creates a jolted video, that I think is really effective. It also shows you don't necessarily need a fast music video for a fast paced song.
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