Audience Research Response

Before starting to film my music video, I wanted to get an idea of people's general feelings towards music videos- e.g. how often do they watch them, what do they like about them. 

Here's the questionnaire I designed-

All of the people I asked were aged 17-18, which is my target audience.

For the first question-

20% answered NO

20% answered FAVOURITE BAND

40% answered SOMETIMES

20% answered OFTEN

0% answered ALWAYS 

For the second question-

20% answered YES

0% answered NO

80% answered SOMETIMES

For the third question-

10% answered YES

50% answered NO

40% answered SOMETIMES

For the fourth question- 

50% answered NARRATIVE

0% answered PERFORMANCE

50% answered CONCEPT

For the fifth question- 

50% answered- Seeing the band play their music

10% answered- When the video is funny

20% answered- The Story

20% answered- The interpretation of the lyrics into a video

What I learnt from this research is that it's not always important to have a story in a music video, which surprised me as I thought more people would enjoy these videos. 50% for concept and 50% for narrative is good as my music video is going to be mixture of these two, showing I'm creating a video my target audience will hopefully enjoy.