Thursday, 12 June 2014

A2 Creative Briefs

Having just received our A2 briefs for our coursework, I thought it would be important to talk about the top 3 that I am really interested in doing.

First- A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
 1. A website homepage for the band
2.  A cover for its release on DVD
3. A magazine advertisement for the DVD

I really like this idea as I love the idea of combining both music and the filming together. Also I think it is a really good chance to be creative with your work. I have researched on YouTube some really good examples of A2 music videos as well as actual music video's.
Here's a really good student music video -https://www.youtube.com/watch?v=P1o-mhtrFT0. What I like about this is the different range of shots and how it tells a story.
A professional music video I am really loving at the moment is Lana Del Rey's West Coast - I love the mix between handheld more naturalist shots to the spinning camera movement making it dreamy. I also love the colour treatment of black and white as I think it captures the mood of the song really well. The video suiting the music is really something that I will focus on if I decide to do a music video.


Secondly- A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the following three options: 
1. A poster for the film
2. A radio trailer for the film 
3. A film magazine review page featuring the film

Having not seen many short films, I have less idea's for this brief, but again I think it allows you to be really creative which is what I like about it. I again did some research and found a really good short film called Awake - https://www.youtube.com/watch?v=g_KYiNXHrks. I like the really clean cut shots of this piece and you could tell that they had really thought about mise-en-scene: something that I can apply to whichever brief I choose. 


And finally-  An extract from a new documentary TV programme, lasting approximately five minutes,together with two of the following three options
1. A radio trailer for the documentary
2. A double-page spread from a listings magazine focused on the documentary 
3. A newspaper advertisement for the documentary. 

I think this brief is probably one of the hardest to get authentic, which is probably why I find it appealing. In class we are going to be looking at several documentaries and the issue of censorship, so I will feature one that we have looked at in my next post.

Thanks for reading :)

No comments:

Post a Comment